若購買頻率越高，則顯示消費者越忠誠於該品牌；反之，若購買頻率越低，就表

若購買頻率越高，則顯示消費者越忠誠於該品牌；反之，若購買頻率越低，就表示消費者對該品牌越缺乏忠誠度。

Results (English) 1:

If purchase more frequently, shows consumers are more loyal to the brand; instead, purchase frequency is low, said consumers ' lack of loyalty to the brand more.

Results (English) 2:

If you buy the higher the frequency, the more it indicates that consumers are loyal to the brand; the other hand, if the lower purchase frequency, it means that the lack of consumer loyalty to the brand.

Results (English) 3:

If the higher the frequency of purchase, the consumer is more loyal to the brand; on the contrary, if the purchase frequency is low, it means that the consumer"s lack of loyalty to the brand.